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PMP deal stands for “Private marketplace” deal. It is usually a deal made for direct buying of programmatic inventory between a publisher and an advertiser or agency. PMPs are also referred to…
What is GDPR? GDPR is an iteration of the existing data protection law defined and enforced by the European Union (EU) in effective on May 25, 2018. The core objective is to…
DSP(Demand Side Platform) Basically DSP manages the ad exchange and data exchange accounts by allowing the buyers to buy the inventory through the same platform based on Display,video, mobile and search ads.…
Device fingerprinting is a technique to tackle the fraudulent activities done on mobile or computer devices or on that matter any device connected to an internet connection.It plays a great role in…
Basically, ad fraud this the term used to call a methodology which is burning advertiser’s budget without giving any real return’s on the investment and on other hand which will be generating…
Why Video over Display unit A video conveys more information in a short time thus video content is more engaging compared to the text. This format plays a vital role in sharing…
