Behavioural​ Targeting

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What is PMP?

PMP deal stands for “Private marketplace” deal. It is usually a deal made for direct buying of programmatic inventory between a publisher and an advertiser or agency. PMPs are also referred to…

GDPR – Its impact..!

What is GDPR? GDPR is an iteration of the existing data protection law defined and enforced by the European Union (EU) in effective on May 25, 2018. The core objective is to…

Difference between DSP and SSP

DSP(Demand Side Platform) Basically DSP manages  the ad exchange and data exchange accounts by allowing the buyers to buy the inventory through the same platform based on Display,video, mobile and search ads.…

What is Device Fingerprinting​ ?

Device fingerprinting is a technique to tackle the fraudulent activities done on mobile or computer devices or on that matter any device connected to an internet connection.It plays a great role in…

Ad fraud and the impacts

Basically, ad fraud this the term used to call a methodology which is burning advertiser’s budget without giving any real return’s on the investment and on other hand which will be generating…

Video advertising landscape for 2020 – 2023

Why Video over Display unit A video conveys more information in a short time thus video content is more engaging compared to the text. This format plays a vital role in sharing…