There are lots of people doing shopping over online,
Retargeting helps to turn the window-shoppers to potential buyers. Usually, on the first visit on webstore just 2% people would get converted, remaining 98% brought using this.
Retargeting, targeting the people whom visited your webstore, which works by showing the retargeting ads to them when they visit other websites to turn them as buyer.
1.User visits your webstore
2.The Javscript tag creates a list of people visited your webstore by depositing the retargeting cookie to the browser.
3. Using the list you could display the retarget ads when user visit the other sites.
Right Ad -> Right People -> Right Place
Retargeting keep your brand on top-on-mind by bringing the “window-shoppers” in-turn a buyer. Whenever the targeted user sees your retargeted ad, your brand would be get recognized and a good exposure is gained. This would helps us with higher visits and conversions to your webstore.
It is effective if you have different slab of visitors, people visited cosmetics Vs cloths
Retarget the converted people after a period time with the same segment.
Identify the best performing creative, it should have a good call-to-action and offer.
Based on the type of product retargeting time period should be provided i.e., Travel shoppers should be retargeted immediately likewise etc.